Tribes Outline

A very readable text-file version of this outline

I reviewed this book as well.

Title: Tribes
Author: Seth Godin
Length: 160 pages
Published: 2008
ISBN-10: 1591842336
ISBN-13: 978-1591842330

Outline by Anthony Panozzo (http://22ideastreet.com/blog) copyright 2009

Joel Spolsky
“A tribe is a group of people connected to one other, connected to a leader, and connected to an idea.”
Tribes need leadership – sometimes one person, sometimes more
Can’t find a tribe without a leader, or a leader without a tribe

Jerry Garcia
Dead succeeded by creating and leading a tribe
Drawn to leaders and their ideas – rush of belonging and new ideas
Being in a tribe is a large part of seeing ourselves
Leading a tribe is the best life of all

Jackie – changing face of philanthropy
Internet eliminates geography
More smaller tribes, and tribes that could not have existed
All of the new ways to communicate mean nothing without leadership

IN SEARCH OF A MOVEMENT
Tribes that are stuck – movement waiting to happen
Movement is thrilling, many people interacting, make things happen, get things done
All that’s missing is leadership

TRIBES AREN’T SO SQUISHY ANYMORE
Before internet it was difficult to manage tribes
Internet is just a tool, the real power of tribes has everything to do with people
If you want to, need to, must lead, then you can. If it isn’t the right cause, hold off. Don’t be selfish, be passionate

Wine library tv
Doesn’t market or manage, an act of generosity

THE TRIBE INSIDE
Mitch Matthews – Microsoft marketer (tribe leader inside MS)

THE OPPORTUNITY
There are tribes everywhere now, public private non-profit for-profit
Opportunity for you to find or assemble a tribe and lead it
Question is: will I choose to do it?
Everyone is now a marketer
Everyone is now a leader

SOMETHING TO BELIEVE IN
Tribes are about faith, belief in an idea and community
Grounded in respect of leader and community
You must believe in what you are trying to lead
1. many people are starting to realize that working on something you believe in is more rewarding
2. organizations are discovering that the factory model of producing is not as profitable
3. people are not buying factory-produced objects, nor are they buying factory-produced ideas
– instead, they are spending time and money on stories and things they believe in

In these remarkable times, people still are remarkably good at getting stuck
Stuck being managers or employees instead of the leaders that we can become
All this fear used to be useful, but now it’s our enemy

How is your day is a lot more important than it seems?
People who like their job and feel like they make a difference do the best
Heretics are the new leaders (marketplace embraces them)
More fun and profitable to make the rules than to follow them

Why should you lead, and why now?
Vast shortage of leaders, and we need you
Everyone in the organization is expected to lead, not just the boss
The very structure of the workplace makes it easier to change things and individuals have even more leverage than ever before
The marketplace is rewarding businesses and individuals who create new opportunities
It’s engaging, thrilling, rewarding
It’s a tribe just waiting for you to connect them to one another

Leadership isn’t difficult, but you’ve been trained for years to avoid it
You don’t need to wait until you’ve got the right experience or job, you can do it right now

LEADERSHIP IS NOT MANAGEMENT
Lucy and Ethel candy story
Management is manipulating resources to get a known job done
Leadership is creating change that you believe in
Movements have leaders and movements make things happen
Compares and contrasts leaders and managers

IT’S GOOD TO BE THE KING
Lots of perks, not a lot of hassles
Current world is not the same as monarchy
The goal of the corporation was the same as the monarchy – keep the king in control
Then, marketing changed everything
AJP – Century ago?
Marketing is about engaging in a tribe with stories

STABILITY IS AN ILLUSION
People are restless in the face of stability
No one watches the same YouTube video twice
Early adopters are people who buy and people who talk
Marketing changed the market
Market is less impressed with average stuff, loud flashy
Market demands change

PARTISANS
All tribes are made up of partisans

MAKING A RUCKUS
Top 50 charities haven’t changed much in the last 40 years
People talk about things that are remarkable, not boring
The only customers that you want that are going to support you is if you are doing something new
Tesla Roadster, Prius
What do you make for a living? Leaders make a ruckus

LEADING FROM THE BOTTOM
People for some reason think that they need to be ordained to lead
Thomas Barnett changed Pentagon
Authority can get in the way

THE GREATFUL DEAD AND JACK
Messages go sideways as well as up and down
Dead had concerts to allow people to talk to one another
Restaurant that serves only 20 times a year
Place to hang out with other tribe members

THE MARKET REQUIRES CHANGE AND THAT REQUIRES LEADERSHIP
Market demands leaders – transitive property
Manager can’t make change – his job is to complete tasks assignd by someone else
Leaders don’t care about org structure blessing – they use passion and ideas to lead people instead of threats and bureaucracy to manage them
Most organizations are waiting for someone like you to lead them

WHAT DOES IT TAKE TO CREATE A MOVEMENT
Nobel prize winners (microfinance / global warming)
Both problems and solutions were around 30 years ago
There is a difference between telling people what to do, and inciting a movement
Skype
Fall of Berlin Wall gradual growth of tribe until it couldn’t be stopped

IMPROVING A TRIBE
Only two things are needed for a movement: shared interest, and way to communicate
Communication methods:
– leader to tribe
– tribe to leader
– tribe member to tribe member
– tribe member to outsider
Tribe leader can make tribe more effective:
– transforming shared interest into passionate goal and desire for change
– provide tools for members to tighten communication
– leveraging tribe to grow and gain new members
First two tactics have more impact, but are harder
You need to figure out which element to increase
NRA, TED – well connected, passionate mission

WHAT TRIBES LEAVE BEHIND
Tribes are about connection, not stuff
Connections
AJP – I like how he sells leadership and makes it personal, then talks about everything else
Great ideas spread

ANATOMY OF A MOVEMENT
Narrative
Connection between and among the leader and the tribe
Something to do – the fewer limits the better

WIKIPEDIA
Attracted a small group of people and engaged them with a vision
He didn’t manage, he led the movement
Gave tribe a platform they could use
Motivate, connect, leverage

LEADING FROM THE BOTTOM
Newsletter to highlight contributions of members on his team
Twice a week he talked about everything
Turned group into community
Switched for the journey, to be part of something that mattered – people still talk about it 20 years later

CROWDS AND TRIBES
Crowd is a tribe without a leader, or communication
Smart organizations assemble their tribes

MARKETING CHANGES EVERYTHING BUT MOSTLY CHANGES THE MARKET
Need to be novel, remarkable
For a time, safe was good, but now the marketplace has changed
Novelty, style, stuff that is great
If you want us to follow you, don’t be boring
Be great

THE DIFFERENCE BETWEEN AVERAGE AND MEDIOCRE
Status quo – stability
Marketing of push
For tribes, average = mediocre
Life is too short to fight the forces of change, to hate what you do all day, to make average stuff
Defending mediocrity is exhausting
AJP – I can see where he is going with having a vision, it can definitely inspire people (TET)

HOW MANY FANS DO YOU HAVE?
A true fan will cross the street to buy from you
There is a number of true fans that you need, and it’s often lower than you think

TWITTER AND TRUST AND TRIBES AND TRUE FANS
Converts of twitter know it’s deceptively simple
Like IM, but broadcasts
Consistently touch people with generosity and insight, and you earn the right to lead
The technology doesn’t matter much, but the essential is that every day it becomes easier to tighten the relationship you have with the people that follow you

THE STATUS QUO
Destroy it to win
Beware of what everyone knows!
Changing it gives you the opportunity to be remarkable

INITIATIVE = HAPPINESS
Every marketplace rewards innovation, even churches (books, tax shelter, products, services)
Can’t manage your way to initiative

CROWBARS
With enough leverage, you can change your company, your industry, and the world
Internet provides leverage
One person can make a video that reaches 50 million viewers
YOU have everything to build something far bigger than yourself, and people are ready to follow if you are ready to lead

SCOTT BEALE’S PARTY
Impresario – lead an eclectic tribe
Energy and connection of the tribe is palpable
Tribes are just waiting to be turned into movements, or to have a beer together
Party didn’t take 4 minutes to organize, it took 4 years

BRIEF HISTORY OF THE FACTORY
Factories are efficient
Part of us wants stability, lack of responsibility
Factories seemed like a great idea
In India, the perfect job would be a government bureaucrat – they want stability
It’s there because it pays and because it’s steady
What you won’t find is a tribe of employees or a tribe of customers

Factory advantage begins to fade when people keep changing
Safe isn’t safe when change is changing
It’s more important to have control of your work

SO, IS IT REALLY A FREE AGENT NATION?
Organizations are more important than ever before
Provide muscle and consistency, and scale to care for large tribes
Not the same as factories
Organizations need leadership though
Create change and engage the organizations

THE ‘F’ WORD
Why doesn’t everyone do it?
Because of fear
There isn’t a shortage of ideas – people can dream them up
What’s missing is the will to make things happen
Between two ideas, the one that wins is the one with the most fearless heretic behind it

THINKING YOUR WAY OUT OF THE FEAR
The fear is still there, but overshadowed by their drive and desire to create something great
Game plan is that the world is demanding that we change
****THE ONLY THING HOLDING YOU BACK IS YOUR OWN FEAR****

THE FEAR PRINCIPLE
Peter principle: “Every employee tends to rise to his or her level of incompetence.”
Seth’s take: “Everyone rises until they are paralyzed with fear.”

WHEN IT ALL FALLS APART
People who struggle for years but never seem to get anywhere
Small businesses, non-profits, large corporations
All pain, no gain = following but not leading = Hiding from fear

WORTH CRITICIZING
Purple cows are worth mentioning
Why haven’t you and your team launched more purple cows?
Fear of failure is overrated as an excuse
If you work for someone, the cost of failure is absorbed by the whole company
People are more fearful of blame or criticism
Deeply worried that someone will call us on it
Sometimes we get into analysis paralysis because we are too worried about someone finding holes in our statements
Criticism doesn’t have to happen for the fear to set in
Criticism without helpful information has just injured, and is being a coward
Constructive criticism is helpful
Most products are ignored, so even a bad review is good because you got criticism – confounded expectations – did something worth remarking on

HOW WAS YOUR DAY?
If your answer is fine, then you are likely not leading
Answer:
– if I get criticized for this, will I suffer any measurable impact?
– then, how can I create something that critics will criticize

THE CULT OF THE HERETIC
Takes commitment
You must believe, to challenge the status quo
Can you imagine Steve Jobs showing up for the paycheck?

SHOULD THEY BUILD A STATUE FOR YOU?
How much ego is involved in being a leader?
Great leaders focus on the tribe, and only the tribe
The best way to lead is by being statue-worthy – be brave and out in the front
Great leaders don’t want the attention, but they use it

THE WORLD’S BEST COACH
Megan – there isn’t a right way to lead
Deciding to lead and not manage is the critical choice

TIGHTER
Leaders focus on tightening the tribe
Increasing size pales to tight tribe
More likely to hear the leader and coordinate passionate ideas amongst themselves
Apple – Steve Jobs
Rumor sites fuel passion
Introduce people, make connections, then get out of the way

TACTICS AND TOOLS FOR TIGHTNESS
Internet allows all sorts of tribes to form
Blogs for spreading ideas, twitter, facebook, basecamp

DISCOMFORT
Leadership is scarce because few people are willing to go through the discomfort that leaderhip takes
This effort makes leadership valuable
If everyone could do it, it wouldn’t be worth much
If you’re not somewhat uncomfortable, you’re not reaching your potential as a leader

FOLLOWER
Not just mindless sheep
Actually interact and engage because they want something to improveg
Evangelism requires leadership

LEANING IN, BACKING OFF, DOING NOTHING
Cocktail party in its early stages
There are no tribes here
Leaders step into the vacuums and create motion to transform a group into a tribe
But not all leadership gets in the face of the tribe, there are other times when you need to back off
Doing nothing at all will never work

**PARTICIPATING ISN’T LEADING**
Joining a group does not matter – dumb ways to lead a tribe
Showing up isn’t sufficient
Friending X people on facebook has no real value besides ego boost
Crossfit and patientslikeme.com, different approaches, but same effect

THREE HUNGRY MEN AND A TRIBE
msg150.com
Insiders and outsiders

CURIOSITY
A fundamentalist asks whether an idea agrees with worldview before exploring it
A curious person explores the idea before seeing if it can be reconciled with his/her worldview
Curious embraces the tension
Nothing to do with income, education, organized religion
Has everything to do with pushing the envelope
Curious people count
The safest thing you can do feels risky, and the riskiest thing is safer
Feeling never goes away
Might be what separates greatness from the mediocrity that stares us in the face.
Fundamentalism has nothing to do with religion, and everything to do with an outlook

THE PLURALITY MYTH
In order to lead a tribe, you don’t need a majority vote
You don’t need to get the support of everyone
Trying to lead everyone results in leading no one in particular
The group you lead has a certain worldview
People are lead where they want to go

THE SCHOOLTEACHER EXPERIMENT
The smaller class will always do better
Attitude of the tribe matter though – almost everything is voluntary
Great leaders realize that a motivated and connected tribe in the midst of a movement is important

THE VIRTUAL CYCLE VERSUS THE EXCLUSIVE TRIAL
Bigger is better, sometimes smaller allows a tribe to thrive

MOST PEOPLE DON’T MATTER SO MUCH
You’re not what most people are
Most people are really good at ignoring new trends
Growth comes when you aren’t like most people

DOES THE STATUS QUO RUIN YOUR DAY, EVERY DAY?
Being a heretic makes your day better
It used to be a bad thing to be a heretic
Now that is obsolete

THE WRONG QUESTIONS
How do I do this? How do I get my boss to let me do this? What’s the risk-free way to get into the system so I get approval to make change? Surely there’s a method to make change without getting burned at the stake
The key is belief
Change is made by asing forgiveness not permisison

ALL YOU NEED TO KNOW IS TWO THINGS
1. Individuals have more power than ever before
2. The only thing holding you back is lack of faith

THE BALLOON FACTORY AND THE UNICORN

LEADERS ARE GENEROUS
Ego is not really good for a leader
Must seek to give instead of seek to get
Get compensation from watching the tribe thrive

DON’T FORGET THE BIG MAC AND THE MICROWAVE OVEN
Led the entire corporation in a new direction
Rare stories
Leverage came from cash and organizational committment
There is no bottom
Bare Naked

CLIMBING ROCKS
Chris Sharma – the dyno
One person with a persistent vision can make results

WHO SETTLES?
Managers settle all the time because there are too many competing interests
Heretics do not settle
The art of leadershp is understanding what you can’t compromise on

FEAR, FAITH, AND RELIGION
Faith is underrated – religion is overrated
Religion represents a set of rules on top of faith – supports status quo
Countless religions in our life, not just spiritual
Religion works great when it amplifies faith
Religion sometimes reinforces the status quo and hence goes against faith
Challenge religion, and people wonder if you are challenging their faith
Faith is cornerstone that keeps humanity together
Religion is very different from faith – is just a set of invented protocols
You must challenge the status quo of the religions in your life
Successful heretics create their own religions

SWITCHING RELIGIONS WITHOUT GIVING UP FAITH
1/3 of all Americans have left the religion that you grew up with
They have just changed the sytem, not the faith
Faith is what you do

OVER THE TOP UNDERDOG BRAVERY
Leadership involves thinking like an underdog
Others think they are winning, so you need to slip in
If you’re not over the top, you have no chance of making things happen

THE EASIEST THING
React, respond are easy
Initiating is difficult
That’s what leaders do
They cause the events that others have to react or respond to

TAKE THE FOLLOW
When you cannot fully commit, you shouldn’t be leading

THE DIFFERENCE BETWEEN THINGS THAT HAPPEN TO YOU AND THINGS THAT YOU DO
Leaders don’t have things happen to them, they do things
Realtors mentality split
Leaders see opportunity in the face of change

PERMEABILITY
It used to be that executives had secretaries that had secretaries, and sent a memo only to your boss
The system used to be rigid
The problem is that it doesn’t respond well to a changing world
Top management now wants leaders who make change before change happens
The age of leverage changes this, although the fear might remain

LEADERS GO FIRST
Everyone is wrong
Unless you believe that things can change, you are right (and not everyone)

WATCHING THE MUSIC BUSINESS DIE
It took about a decade
1. Music industry execs didn’t have a heretic
2. Forgot to embrace their tribe
If you need the alternative to be better than the status quo, then you will be too late
Past performance is no guarantee of future success
Every industry changes and eventually fades
Music created top-heavy systems
Why did it deserve to last forever? It didn’t for music, and it won’t for you
Five pillars of music industry:
1. free radio promotion
2. limited # of competing music labels
3. high cost of production for musicians
4. top-40 based focus
5. high quality non-reproducible technology
The music business is in trouble because none of these still exist
The best time to change your business is while you still have momentum and assets

DON’T PANIC WHEN THE NEW BUSINESS MODEL ISN’T AS CLEAN AS THE OLD ONE
Get over it, it’s the only option
Everyone else will lose everything
Industries die because they don’t have leadership to see the future and build the coalitions necessary to get there
The ideas are there for free, but taking initiative is hard

SHEEPWALKING
The outcome of hiring people who were raised to be obedient and giving them brain-dead jobs and using fear to keep them in line
Sheepwalking is on the rise because we have to rely on humans for much more now because machines do a lot now
Graduate a huge amount of sheep
What happens when you build an organization that is flat and open and trusts people and gives them freedom?
Over and over we see that this is a great model
People who just sit around all day and do nothing
Means that you don’t get good at solving important problems
First step is defining the problem: sheepwalking
You can always stop sheepwalking
Embrace non-sheep behavior
If you believe, then sheepwalking isn’t harsh enough, you need to wake up

HOW WAS YOUR DAY?
Vacation – avoiding stuff you have to do for 50 weeks a year
He was excited to be able to do what he loved
Maintaining a system in the face of change will grind you down
Life’s too short – cannot be unhappy and mediocre
Should set up a life that you don’t need to escape from

THE THERMOMETER AND THE THERMOSTAT
Former indicates that something is broken
There are plenty of human thermometers
Thermostat has the ability to change environment in sync with the outside world
Every organization needs at least one thermostat

YOUR MICROMOVEMENT
This is the heart of the matter: every leader supports a movement
Today you can have a tiny or narrow movement
The web connects people
People can ignite a micromovement and then be propelled by the energy of the movement
5 things to do
1. publish a manifesto – give it away
2. make it easy for followers to connect with you
3. make it easy for followers to connect with one another
4. realize that money is not the point of a movement
5. track your progress
6 principles
1. transparency really is your only option
2. your movement needs to be bigger than you
3. movements that grow, thrive
4. movements are made mostly against the status quo
5. exclude outsiders
6. tearing others down is never as helpful as building your followers up

THAT BUILDING DOWN THE STREET
There is a tribe working overtime somewhere maintaining the status quo
Nothing changes precisely because the ritual
Sad to watch, and common
Leadership is the antidote

EVERY TRIBE IS A MEDIA CHANNEL
Google realized that every search is a media channel
Tribes are the most effective media channels ever because they are not for sale

HOW TO BE WRONG
John Zobsby – pollster
You can’t be right without having some wrong ideas
Must be willing to be fail in order to succeed
There isn’t an easy way
They appear to risk everything, but the risk is small
Do what you believe in, paint a picture, and then go there

THE TIMING OF LEADERSHIP
Great leadership comes when the tribe least expects it

THE REACTIONARY TRIBE
Tribes get stuck – Wikipedia
The best way is to create a new tribe out of the people from the tribe that want to change

POSSIBILITY OF RISK
Radio person talking about risk
People are so afraid of risk that they can’t use the word
Risk is all about probability
It’s a certainty that there is risk somewhere
The safer you play your cards, the riskier things actually are

WHEN TRIBES REPLACE WHAT YOU ARE USED TO
Transaction costs in working in a market
Start organizations when tribes are more expensive

INITIATIVE
It’s an astonishingly effective action because it is so rare
Sofa story

STUCK ON STUPID
Don’t use old strategies in new worlds

MARC ROGNER – NONPROFIT HERETIC
Online debate of direct mail funding
Most of the top 50 charities are not changing quickly enough
The internet is bigger than direct mail
The big win is in turning donors into patrons, from onlookers to participants
Do you have to abandon the old ways today?
No, but find and empower heretics

THE POSTURE OF A LEADER
It’s my failure, not yours

SWITCHING TRIBES
Hard to switch people’s tribes
Would be admitting that we made a mistake
Most loyal fans will be last to convert
Instead, court seekers of a movement
Talk to passionate people at work

NOT NOW, NOT YET
The largest enemy of change is the “not yet”
Change almost never fails because it’s too early, but because it’s too late
Small price to being early, large for being too late

UNDERSTANDING THE TRICK
Magician like leadership
It has nothing to do with knowing the trick, everything with the art of doing it
Magic only happens in the spectator’s mind; everything else is a distraction

THE REVOLUTION WILL NOT BE TELEVISED
Leadership starts where we least expected
Criticizing hope is easy, but cynicism is a poor strategy
Leadership takes hope and vision as well as a plan and a concrete way to get there
People won’t follow if they don’t think that you can get there

THE NAKED VIOLINIST
Tasmin – spreading classical music
Only her focus and drive and committment made it work

WRITING SONGS THAT SPREAD
Unicef posters for child vaccination
Female literacy < 70%
Songs were more important to that culture
Your tribe communicates, so speak or sing in their language

THE X-PRIZE
Prize encourages innovation
Organizing the tribe is what counts

WHO CARES?
Tribe members care – but many organizations cannot answer the question
If no one cares, then you have no tribe
If you don’t care, then you can’t lead

THE ELEMENTS OF LEADERSHIP
Leaders:
– challenge the status quo
– create a culture around their goal
– have an extraordinary amount of curiousity about the world they are trying to change
– use charisma in a variety of forms to attract and motivate followers
– communicate their vision of the future
– make a commitment to a vision, and make decisions based on that commitment
– connect their followers to one another

UNDERSTANDING CHARISMA
Being charismatic does not make you a leader, being a leader makes you charismatic
Most people are not born charismatic

RONALD REAGAN’S SECRET
We want someone who listens
It’s easy to confuse listening to going with the crowd
Most people want you to be average, so it’s hard to listen
Reagan valued what he heard, but contradicting what he heard
People care less about what you do than if you have heard them

THE FORCES OF MEDIOCRITY
Remarkable visions and insight are always met with resistance
Even when you make progress, you will have more resistance
You must never back down

HOW TO SELL A BOOK OR ANY NEW IDEA
Sell one. Find one person who trusts you and sell them it
Tribes grow when people recruit other people
Give people a platform to spread ideas

HARD JUST GOT EASY, AND VICE VERSA
Technology allows us to do some things that were very hard
It’s hard to be a heretic and to change
Philadelphia Philharmonic – needed a leader to bring the organization to a new audience in a new way

WHICH WOULD YOU PREFER, TRIAL OR ERROR
Big ideas do not happen in a flash
Actually happen incrementally
Pundits will always disagree
“If your organization requires success before commitment, you will never have either one.”

POSITIVE DEVIANCE
Senior management should find them and enable them
Managers don’t like deviants
Leaders understand a different calculus
Desperately need more leaders
Good leaders search for other deviants
Find leaders and then amplify them to encourage others to follow their lead

THE OBLIGATION
Don’t settle, you have so many opportunities to excel that other people will never have
Never use the word opportunity, it’s an obligation
You have the obligation to break the rules and excel

WHERE CREDIT IS DUE
Real leaders don’t care if they get credit
Real leaders want other people to take credit
37signals, MLK, Ghandi
Credit isn’t the point, change is

THE BIG YES
versus the little no
– safe
– distraction
Leadership and apparent risk
Mostly about leverage
Available to every person lucky enough to take it

IMAGINATION
Einstein – more important than knowledge
Leaders need vision to create things that have never existed

FIERCE PROTECTION
Simpsons product placement
Compromise can kill a project

BELIEF
People:
– don’t believe what you tell them
– rarely believe what you show them
– often believe what their friends tell them
– always believe what they tell themselves
Leaders give people a story to tell others and themselves about their future and change

WHY NOT YOU, WHY NOT NOW?
Without a barrier, why not begin?
Can publish a book all by yourself
Leadership is like this – you can just do it
When? Do you have what you need? When will you have enough to start leading?
Leaders don’t need to wait

THE ‘PERFECT’ FALLACY
Quality is not necessary, and is sometimes undesirable
More fashion requires less need for quality
Six Sigma is hiding from change

YAHOO!
Memo that lead to a large change to Yahoo
What do you have to lose? Dozens of other better companies
If it works, you have a better place to work and have done the right thing

CASE STUDY: NO KILL
Leading a tribe of shelters
The tribe in power saw no alternative
San Francisco turned into a no-kill city
Went to New York
Charlottesville, VA
Reno, NV
Only leadership

THE LOOK OF A LEADER
Leaders have nothing in common
No leadership gene
Leaders aren’t born, but has the decision to lead

WHAT, EXACTLY, SHOULD I DO NOW?
No checklist, but that was the point
Too much work? Critism almost always comes from change
The choice is up to you

Outline by Anthony Panozzo (http://22ideastreet.com/blog) copyright 2009